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Europe regulates, companies wait
Analysis
The European AI Act is progressively entering into force. And many companies are using it... to justify inaction.
The regulatory excuse
Regulation creates obligations — but also a convenient narrative for those who don't want to make decisions. "We're waiting for the regulatory framework to stabilize" has become the new "we're waiting for the technology to mature."
What the AI Act actually requires
The Act creates risk-based obligations. Most enterprise AI use cases fall into low or medium risk categories. The compliance burden is real, but manageable — if you start now.
The strategic question
Companies that will benefit from AI in 2026 aren't waiting for regulatory clarity. They're building governance frameworks that anticipate compliance while enabling deployment.
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